A great video game logo is simple enough to be recognized on a crowded marketplace yet distinctive enough to stand apart from the sea of competitors. A unique feature of this type of design is that it will almost never sit alone without artwork around it. The best game logos avoid leaning too hard into whatever art style is trending and instead aim for something that fits the genre of the game. The strongest logos hint at the world or feeling inside. In the end the hardest thing to get right is restraint. Boiling down a whole game's identity, its story, tone, and world into one mark that a player will recognize forever.